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Virtual MicroClass - The Download: Music Business 101
OVERVIEW
Most artists learn how the business works by getting burned. Protect your music career with The Download: Music Business 101 microclass — a live, group training, providing an overview of the inner-workings of the music industry. Award-winning industry veteran, Brandon Egerton, delivers the industry insight and expert guidance you need to move from creative potential to a sustainable career.
Format: Live Virtual Group Training (via Zoom)
Length: 60 Minutes
Level: Beginner → Early-Intermediate
GOAL:
To give artists, producers, and creatives insight into the music business so they can make smarter decisions, avoid common pitfalls, and confidently take their next career step.
WHAT YOU’LL LEARN:
By the end of this training, you will learn:
How the industry is structured. Labels, distributors, publishers, managers, and agents: what each one does and how they connect.
Who holds the power. The major players, and why it matters which door you knock on.
How music makes money. Streaming, sales, sync, performance, and live, and who gets paid from each.
Masters vs. publishing. The difference between owning the recording and owning the song, and why most artists confuse the two.
Real opportunities vs. bad deals. How to spot the warning signs before you're locked in.
*Note: This is a group session, not a 1-on-1 session.
HOW IT WORKS:
Reserve your spot and get the Zoom link by email.
Join live for 60 minutes of teaching and Q&A.
Bring your questions. Brandon answers them on the call (time permitting).
WHO IT’S FOR:
Artists, songwriters, producers, and new managers who want to understand the business side before they make big decisions. No experience needed.
YOUR INSTRUCTOR:
Brandon Egerton spent a decade as an A&R executive at EMI Gospel (now Motown Gospel). Over 27 years, he's worked on 200+ major-label projects with artists including CeCe Winans, Kierra Sheard, Donald Lawrence, Smokie Norful, Tye Tribbett, and The Clark Sisters. These projects have garnered 18 GRAMMY® nods, 26 Billboard #1s, and 13 RIAA Gold/Platinum certifications. He also serves as Education Director of Audio Arts at Full Sail University.
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OVERVIEW
Most artists learn how the business works by getting burned. Protect your music career with The Download: Music Business 101 microclass — a live, group training, providing an overview of the inner-workings of the music industry. Award-winning industry veteran, Brandon Egerton, delivers the industry insight and expert guidance you need to move from creative potential to a sustainable career.
Format: Live Virtual Group Training (via Zoom)
Length: 60 Minutes
Level: Beginner → Early-Intermediate
GOAL:
To give artists, producers, and creatives insight into the music business so they can make smarter decisions, avoid common pitfalls, and confidently take their next career step.
WHAT YOU’LL LEARN:
By the end of this training, you will learn:
How the industry is structured. Labels, distributors, publishers, managers, and agents: what each one does and how they connect.
Who holds the power. The major players, and why it matters which door you knock on.
How music makes money. Streaming, sales, sync, performance, and live, and who gets paid from each.
Masters vs. publishing. The difference between owning the recording and owning the song, and why most artists confuse the two.
Real opportunities vs. bad deals. How to spot the warning signs before you're locked in.
*Note: This is a group session, not a 1-on-1 session.
HOW IT WORKS:
Reserve your spot and get the Zoom link by email.
Join live for 60 minutes of teaching and Q&A.
Bring your questions. Brandon answers them on the call (time permitting).
WHO IT’S FOR:
Artists, songwriters, producers, and new managers who want to understand the business side before they make big decisions. No experience needed.
YOUR INSTRUCTOR:
Brandon Egerton spent a decade as an A&R executive at EMI Gospel (now Motown Gospel). Over 27 years, he's worked on 200+ major-label projects with artists including CeCe Winans, Kierra Sheard, Donald Lawrence, Smokie Norful, Tye Tribbett, and The Clark Sisters. These projects have garnered 18 GRAMMY® nods, 26 Billboard #1s, and 13 RIAA Gold/Platinum certifications. He also serves as Education Director of Audio Arts at Full Sail University.