With a dream in our hearts, many times we simply don’t know where to start. We find ourselves wasting money, trusting in the wrong opportunities and often just settling-or worse–giving up. I started Sideman Music Consulting to remedy just that.
Brandon Egerton, Owner/CEO
With a pre-industry background in both instrumental and vocal music, my professional music career began in 1999 with EMI Gospel records in Nashville, TN, following my college internship. My first job with the company was in the Radio Promotions department where my primary duty was radio tracking, which is in essence, building relationships with DJs, Music Directors and Program Directors and verifying the level of airplay our artists were getting at stations throughout the country. You’ve no doubt heard about the proverbial “foot in the door” being needed to get started in the music business. My role in the radio promotions department was just that. Although it wasn’t a position I wanted to be in for the rest of my career, it allowed me to pick up some very necessary skills – seeing how the business works, understanding the importance of marketing, and the keys to relationship building.
After about a year and half, I was promoted to what I consider, the dream job – The A&R Department. Here I was able to assist the label’s president, Ken Pennell, in pursuing artists and managing and facilitating the creative process of EMI Gospel’s recording projects. That process involves not only the creative elements – song choice, recording, mixing and mastering, but also the behind the scenes—but equally important—administrative components such as: contracts, publishing and budget management. I was fortunate to be involved in the creation & promotion of over 125 albums released by the label during that time, including projects from Grammy, Dove & Stellar award winning/nominated artists: Kierra Sheard, Smokie Norful, Aaron Neville, Darwin Hobbs, CeCe Winans, Myron Butler, Donald Lawrence & The Tri-City Singers, T.D. Jakes and many others.
After a nearly 10 year stint with the company, I left in 2008 to pursue my desire to use my expertise and relationships to help indie artists, particularly those in the Gospel genre. You see, far too often I had been in a meeting with someone (both signed and unsigned) who had world-class talent but no clue of how the business works. Now really, what other career can you be successful in and not know the basics. Realizing this, I’ve always wanted to be part of the solution. One of those ways is through the artist development entity – Beyond Potential University, which I co-founded with one of my former artists, award-winning Singer/Writer/Producer, Antonio Neal. The other way is through, Sideman Music Services & Consulting.
In addition to providing consulting services to music entrepreneurs around the world, I also currently oversee the Recording Arts Degree Program as Program Director at Full Sail University.