It’s both a WHO YOU KNOW and a WHAT YOU KNOW business…Who you know will often get you in the door, but what you know will keep you from getting KICKED OUT!! You need both to be successful in this business. Through the years, I’ve sat across the desk/conference table from countless artists who’ve had what it takes from a talent perspective to be successful at the highest level, but they lacked the vision and initiative necessary to bring it to fruition. The industry is littered with horror stores of those not prepared and were burned as a result. I find that in our haste to “get heard,” we fail to “get prepared.” Remember, anybody can take your money and provide a “service” – find someone that will “teach you to fish”.