Think twice before deciding on a manager…and then think some more

I believe one of the most influential yet under-represented areas of the Gospel music industry is the area of Artist Management. The artist’s most trusted teammate. Let’s talk about the role of management for a moment – adviser, source of direction, deal-maker, visionary, semi-assistant, recruiter, cheerleader, liaison –a literal extension of the artist and his/her ministry.  Yet, many times this highly influential position is entrusted to someone with absolutely no experience in the industry – a cousin, a sibling, a friend. While I understand it from a trustworthiness standpoint, be sure that you’re giving ample consideration to the business implications of that decision as well. Before you hand the keys to your career over to someone, remember–perhaps the quickest way to stop your progress in this biz is having bad representation.